September 17th, 2017         Posted by         No Comments »

The Role Of Translation In Business}

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Submitted by: Sergei Caro

The translator must produce an efficient and cost-effective translation. The decisions involved may seem to have little to do with translation in the traditional sense. Efficiency and cost-effectiveness may, for instance mean omitting a section of the source document, summarising thirty pages in ten lines or so, adding a section to provide information that is not present in the original document but is known by the translator to be vital for the end-user in the target culture, providing a five-page translation for a two-page source document or vice- versa, translating only such items of information as are relevant to the end-users needs or re-organising a whole set of documents, etc. All this, of course, requires professional competence of the highest order.

In purely economic terms, professional translation is a by no means negligible segment of the service sector. Taken as a whole, the translation industry is a multibillion euro business.

Translation also generates business for those who buy that kind of service, both directly, via the sale of translated documents, and indirectly, by helping to boost imports or exports of goods, services and ideas.

Translation may also be viewed as a strategic, economic, ideological and cultural weapon. But it must be emphasized that such a weapon can sometimes backfire. Thus, while good translations help improve market penetration and product acceptance by adding value to the product or process concerned (whether it be a book, a film, a tractor, an extradition request, a catalogue, a computer, flowers, a sales offer, a veneering machine, etc.) inadequate, poor, or disastrous translations can do no end of damage to an export product or process.

A poor translation automatically reflects badly on whatever it is supposed to support and promote, and worse still, on the company, organisation or institution that actually disseminates it, because customers will naturally assume that the company takes no more pride in its products than in the translations it uses to promote them. Considering this remains true even though the company may not necessarily have commissioned the translation itself, it is no surprise that many foreign subsidiaries of multinational companies insist on vetting translations commissioned by the parent company before they are used in the subsidiarys domestic market.

Good quality translations are also a potential source of value added in that it enhances the image of a companys products or services, by preventing litigation and by reinforcing consumer protection. Conversely, poor translations mean loss of business and a downgrading of image of the company or organisation concerned (for whatever reason).

On a more general level, translation can have wider intellectual, economic, cultural and linguistic implications for individual nations. Good quality translation can help slow the gradual downgrading of a language and culture under the pernicious influence of false values. It can thus become a way of defending and promoting the target language and culture. Poor translations invariably help to hasten the downhill slide.

As already mentioned, translation helps to develop the exporting or importing of products, ideas, concepts or values. Therefore, the volume of translation undertaken in a given country, or better still, the direction in which the translations take place (from or into the native language), are a good indication of that countrys cultural and economic position in the world.

If that country is technologically, economically and/or culturally dominant, the translation flow will be mainly from its native language and culture into other languages and cultures. Conversely, if that country is a technological, economical and/or cultural underdog, the translation flow will be mainly from foreign languages and cultures into its native language and culture. In the first case, the language and culture are export-oriented; in the second case, they are import-oriented. Translators may be both exporters and importers in turn, even though it is a generally accepted practice for them to work into their mother tongue and culture, therefore acting in effect as importers and translation may therefore either be a driving force helping to boost and promote intellectual, industrial, economic, political, artistic, scientific and cultural development, or on the contrary, a vector of colonisation in the same areas.

Hence the Internet effect which has caused a tremendous increase in demand for translation into English (the lingua franca), because anyone wanting to promote a concept, a product, a process, an educational package or anything else, feels naturally inclined to use the language reaching the greatest number of potential supporters, followers or clients. The target is now global and anything translated into the lingua franca tends to be relevant one way or other in the sense that it is then likely to find an audience somewhere in the world, or rather, that people are likely to hit it. This is why most European countries have experienced such massive demand in recent years for translations into English, which are seen as one way of trying to tip the balance the other way.

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September 17th, 2017         Posted by         No Comments »

Ontario Votes 2007: Interview with Progressive Conservative candidate Penny Lucas, Kenora—Rainy River

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Ontario Votes 2007: Interview with Progressive Conservative candidate Penny Lucas, Kenora—Rainy River

Wednesday, September 26, 2007 Penny Lucas is running for the Progressive Conservative in the Ontario provincial election, in the Kenora-Rainy River riding. Wikinews’ Nick Moreau interviewed regarding her values, her experience, and her campaign. Stay tuned for further interviews; every candidate from every party is eligible, and will be contacted. Expect interviews from Liberals, Progressive […]

September 17th, 2017         Posted by         No Comments »

UK public sector workers strike over pension rights

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UK public sector workers strike over pension rights

Wednesday, March 29, 2006 Local Government workers in the UK withdrew their labour yesterday as part of a dispute over pension entitlements. The members of 11 different trades unions were involved in the 24hr strike. As the day began they declared that support for the strike was solid. Although the strikers work for local councils, […]

September 17th, 2017         Posted by         No Comments »

US House of Representatives passes health care bill

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US House of Representatives passes health care bill

Monday, March 22, 2010 The United States House of Representatives has passed the controversial health care bill, as amended by the Senate. The bill passed 219 to 212. “This bill is complicated, but it’s also very simple: Illness and infirmity are universal, and we are stronger against them together than we are alone,” Democratic House […]

September 11th, 2017         Posted by         No Comments »

Hey Contractors, Here’s A Sales Commission Plan That’ll Supercharge Your Profits}

Click Here To Find Out More About: Ramp Rfid Website Long Range Rfid Reader Submitted by: Ron Roberts What Im going to share with you today is the single most powerful trick I know for supercharging your bottom line. At some point in time, if you are going to grow your construction business beyond $2 […]

September 11th, 2017         Posted by         No Comments »

Russian territory expands by 4.5 square kilometres after seismic activity

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Russian territory expands by 4.5 square kilometres after seismic activity

Saturday, November 14, 2009 According to scientists, the land territory of Russia has expanded by about 4.5 square kilometres within the last few years in the Far East due to seismic and volcanic activity. The gained land was recorded in the Sakhalin Peninsula. Boris Levin, head of the Institute for Sea Geology and Geophysics of […]

September 11th, 2017         Posted by         No Comments »

Details emerge on how al-Zarqawi’s location was pinned

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Details emerge on how al-Zarqawi’s location was pinned

Friday, June 9, 2006 Someone said to be an informant within Abu Musab al-Zarqawi‘s trusted circle told Coalition forces the insurgent leader was going to have a meeting, it has emerged. This information appears to have led US F-16Cs to a safehouse in the Iraqi town of Hibhid, where the Jordanian and five others, including […]

September 10th, 2017         Posted by         No Comments »

Sirius CEO visits congress

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Sirius CEO visits congress

Friday, March 2, 2007 Sirius CEO Mel Karmazin appeared before a newly formed Antitrust Task Force, a sub-committee of the House Judiciary Committee, on Wednesday last week in Washington, D.C. to defend the proposed U.S. merger between XM and Sirius satellite radio services. The hearing, carried live on C-SPAN, was attended by representatives from various […]

September 4th, 2017         Posted by         No Comments »

Yoga For Back Pain}

Click Here To Find Out More About: Corporate Massage Melbourne Office Massage Perth Yoga for Back Pain by Chandra Yoga International One of the most common physical complaints, especially from those living in the western world, is lower back pain. It commonly stems from a sedentary lifestyle, as many people work a 9-5 job sitting […]

September 3rd, 2017         Posted by         No Comments »

Jimmy Wales accused of editing Wikipedia for donations

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Jimmy Wales accused of editing Wikipedia for donations

This article mentions the Wikimedia Foundation, one of its projects, or people related to it. Wikinews is a project of the Wikimedia Foundation. Friday, March 14, 2008 Wikipedia founder Jimmy Wales has been accused of editing pages in the encyclopedia in return for a donation to the Wikimedia Foundation. In an article published Tuesday, the […]